Joico Color Balance Blue Shampoo is a specialized haircare product designed to maintain and enhance the vibrancy of brunette hair with cool or ash undertones. This shampoo is part of Joico's Color Balance collection, which is known for its ability to extend the life of hair color and keep it looking fresh and beautiful. Specifically formulated for brunettes, this blue shampoo helps to neutralize unwanted orange or brassy tones, leaving your hair looking rich and balanced.

The unique blue-violet pigment in this shampoo works to counteract the warm, red, or orange tones that can develop in brunette hair over time, especially if it has been chemically treated. This formula not only helps preserve your hair color but also nourishes and protects it, leaving it feeling soft, manageable, and vibrant.

How to Use:

1. Wet Your Hair: Start by thoroughly wetting your hair in the shower. Make sure your hair is completely saturated with water before applying the shampoo.

2. Dispense Shampoo: Squeeze an adequate amount of Joico Color Balance Blue Shampoo into your hand. The amount you need will depend on the length and thickness of your hair. A small amount is usually sufficient for most hair types.

3. Apply Shampoo: Gently massage the shampoo into your hair and scalp. Focus on the areas where you have noticeable brassy or orange tones. Use your fingertips to work the product through your hair, creating a rich lather.

4. Leave on for a Few Minutes: Allow the shampoo to sit on your hair for 1-3 minutes. This extra time helps the blue-violet pigments to neutralize unwanted tones effectively. Be cautious not to leave it on for too long, as excessive use could potentially over-tone your hair.

5. Rinse Thoroughly: Rinse your hair thoroughly with lukewarm water until the water runs clear. Make sure to remove all traces of the shampoo from your hair.

6. Follow with Conditioner: For best results, follow up with a conditioner, preferably one designed for color-treated hair. Apply the conditioner from mid-length to the ends of your hair, leave it on for a few minutes, and then rinse it out.

BRAND: Joico