Joico Color Balance Purple Shampoo 300ml

Joico Color Balance Purple Shampoo is a professional-grade, color-correcting hair care product designed to keep blonde and gray hair looking vibrant and free from unwanted yellow or brassy tones. This specially formulated shampoo is part of Joico's Color Balance series and is renowned for its ability to maintain the cool, ashy, or silver shades in colored or natural blonde and gray hair.

Key features:

1. Purple Toning: The shampoo contains purple pigments that neutralize and counteract yellow and brassy tones in the hair, restoring a cooler, more natural blonde or gray color.

2. Sulfate-Free Formula: It is sulfate-free, making it gentle on the hair and suitable for daily or regular use without causing excessive dryness or damage.

3. Color Protection: It helps protect the longevity and vibrancy of your hair color, whether it's natural or professionally colored, by preventing color fade.

4. Strengthens and Conditions: This shampoo not only tones your hair but also provides nourishment and moisture, leaving your hair soft, smooth, and manageable.

How to Use:

1. Wet Your Hair: Begin by thoroughly wetting your hair with lukewarm water. Make sure your hair is completely saturated before applying the shampoo.

2. Dispense Shampoo: Pour a small amount of Joico Color Balance Purple Shampoo into your hand. The amount you use will depend on the length and thickness of your hair, but a nickel-sized amount is a good starting point.

3. Apply and Lather: Gently massage the shampoo into your hair, starting at the roots and working your way to the tips. Focus on areas that tend to develop yellow or brassy tones, such as the crown and ends of your hair. Create a rich lather by adding more water if needed.

4. Leave In: Leave the shampoo in your hair for 2-3 minutes. This allows the purple pigments to work their magic and neutralize unwanted tones.

5. Rinse Thoroughly: Rinse your hair thoroughly with cool water. Make sure to remove all the shampoo, so there are no residues left.

6. Condition (Optional): Depending on your hair's condition, you can follow up with a purple conditioner or a regular conditioner. Purple conditioner can enhance the toning effect, but it's not always necessary.

BRAND: Joico