You’ll never lose your cool with Joico Blonde Life Violet Shampoo - a brilliant, brass-neutralising cleanser, free of SLS/SLES Sulphates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. This neutralising and nourishing shampoo is a blonde’s best friend. It instantly cools brassy tones and brightens cool blonde hair. This luscious shampoo helps maintain healthy-looking hair with brilliant shine, nourishes and protects fragile blonde hair and has a rich lather that gently cleanses hair. 

Formulated with: Arginine, a naturally occurring amino acid crucial to hair’s strength. 

Monoi oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower, that helps fight frizz and boosts shine while also helping to protect hair from environmental damage.

Tamanu oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, that helps deeply hydrate hair, boosts shine and banishes brittle strands.

SmartRelease Technology, Joico's unique liposome delivery system,  that packs a punch by continuously releasing Rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

How to Use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

BRAND: Joico