Say goodbye to brassy tones and hello to vibrant, cooler blonde hair with Joico Color Balance Purple Conditioner. This specially formulated conditioner neutralizes yellow and orange tones in blonde, gray, and highlighted hair, enhancing and preserving its cool, ashy shades. Enriched with Joico's exclusive Bio-Advanced Peptide Complex, it repairs, protects, and strengthens your hair, leaving it soft, shiny, and full of life.

The purple pigments in this conditioner work as a toning agent, while the nourishing formula hydrates and smooths your hair without weighing it down. Ideal for color-treated or naturally blonde hair, Joico Color Balance Purple Conditioner is your go-to product for maintaining salon-fresh color between appointments.

Key Benefits:

• Neutralizes brassy and yellow tones
• Protects and extends the vibrancy of blonde and highlighted hair
• Repairs and strengthens with Bio-Advanced Peptide Complex
• Adds shine and hydration without build-up
• Safe for daily use on color-treated hair

How to Use Joico Color Balance Purple Conditioner:

1. Shampoo first: For best results, start with Joico Color Balance Purple Shampoo to cleanse and prepare your hair for conditioning.
2. Apply conditioner: Squeeze a generous amount of the conditioner into your palm and evenly distribute it through damp, freshly washed hair, focusing on the mid-lengths to ends.
3. Leave it on: Allow the conditioner to sit in your hair for 1-3 minutes, depending on how much toning you need. The longer it sits, the more effective the neutralization of brassy tones.
4. Rinse thoroughly: After the desired time, rinse your hair completely with cool water to seal in shine and lock in the cool tones.
5. Style as usual: Dry and style your hair as you normally would, enjoying smoother, brighter, and cooler blonde locks.

For optimal results, use Joico Color Balance Purple Conditioner 2-3 times a week, alternating with your regular conditioner to maintain your perfect shade.

BRAND: Joico