Joico Defy Damage Protective Shampoo is a gentle yet powerful formula designed to protect all hair types from daily damage caused by pollution, heat styling, and UV exposure. Enriched with Joico's exclusive SmartRelease Technology, this shampoo delivers a blend of Arginine, Keratin, and Rosehip Oil to fortify your hair's internal structure while promoting softness and shine. Its sulfate-free formula ensures thorough cleansing without stripping natural moisture, leaving your hair feeling smooth, nourished, and more resilient.

This 300ml bottle is perfect for those looking to maintain healthy, vibrant hair with long-lasting protection against environmental stressors. Regular use of Joico Defy Damage Shampoo ensures visibly stronger, healthier-looking hair that resists damage and breakage.

How to Use:

1. Wet hair thoroughly.
2. Apply a small amount of Joico Defy Damage Protective Shampoo to the scalp and hair.
3. Massage gently into a rich lather, focusing on the roots.
4. Rinse thoroughly.
5. For best results, follow with Joico Defy Damage Protective Conditioner and Joico Defy Damage Protective Shield.

Incorporate Joico Defy Damage Protective Shampoo into your regular haircare routine to protect and enhance your hair’s natural beauty. Suitable for all hair types.

BRAND: Joico