Joico InnerJoi Preserve Shampoo is a gentle, sulfate-free cleanser formulated to protect and extend the vibrancy of color-treated hair. With 90% naturally derived ingredients, it utilizes the power of superfoods like beetroot extract and raspberry seed oil to nourish and maintain hair color. This vegan and cruelty-free shampoo ensures your hair remains vibrant, soft, and shiny.

Key Ingredients:

• Beetroot Extract: A natural ingredient linked to protecting against hair color fade.
• Raspberry Seed Oil: Rich in linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E, it nourishes and adds shine.
• Vegan Protein: Derived from peas and vegetables, it mimics the protein found naturally in hair, enhancing strength.
• Olive Ester: Biodegradable and upcycled from olive oil production, it supports healthy-looking hair.

How to Use:

1. Apply: To wet hair.
2. Lather: Gently massage into a rich lather.
3. Rinse: Thoroughly with water.
4. Follow: With Joico InnerJoi Preserve Conditioner for optimal results.

Incorporate this shampoo into your regular hair care routine to maintain the vibrancy and health of your color-treated hair.

BRAND: Joico