Joico InnerJoi Strengthen Shampoo is a gentle, nourishing cleanser formulated to fortify and repair damaged hair. Infused with Coconut Oil, Abyssinian Oil, Vegan Protein, and Olive Ester, this shampoo strengthens strands, reduces breakage, and enhances overall hair health. With 90% naturally-derived ingredients, it provides a rich lather that cleanses without stripping essential moisture, leaving hair soft, resilient, and vibrant. The formula is free from SLS/SLES sulfates, parabens, and gluten, making it suitable for all hair types, including color-treated hair.

Key Ingredients:

• Coconut Oil: A renowned superfood used for centuries in haircare, known for its deep conditioning and moisturizing properties.
• Abyssinian Oil: Rich in antioxidants and vitamins, this environmentally friendly oil nourishes and strengthens hair.
• Vegan Protein: Derived from pea and vegetable sources, it mimics natural hair proteins to enhance strength and resilience.
• Olive Ester: Biodegradable and upcycled from olive oil production, it supports healthy-looking hair.

How to Use:

1. Apply: To wet hair, apply a small amount of Joico InnerJoi Strengthen Shampoo to your scalp.
2. Lather: Gently massage to create a rich lather, working the shampoo through to the ends.
3. Rinse: Rinse thoroughly with warm water.
4. Follow Up: For optimal results, follow with Joico InnerJoi Strengthen Conditioner or Strengthen Masque.

For enhanced repair and hydration, pair Joico InnerJoi Strengthen Shampoo with the Joico InnerJoi Strengthen Conditioner or Strengthen Masque for a complete strengthening routine.

BRAND: Joico